Crafting the brand identity behind a social impact showcase.
Impact is an end of year showcase of student-led social impact projects. The expo’s aim is to celebrate our successes and facililate a culture of social good among our campus and community.
With 200+ attendees every year, a new theme is created to cultivate a sense of community, belonging, and excitement.
As the design chair, I produced and designed the digital and in-person visual experience for Impact. This included assets such as the website, posters, merchandise, booklets, signage, etc. that created the majority of outreach on our campus.